PARIMAAR


Features & Benefits

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WhatsApp Business API

Connect with customers on WhatsApp at scale. Send transactional alerts, promotional messages, and real-time notifications with full WABA compliance.

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Campaign Management

Plan, execute, and track multi-channel campaigns with smart segmentation, scheduling, and real-time analytics to maximise reach and ROI.

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Social Media Posting

Schedule and publish content across Facebook, Instagram, LinkedIn, and more from a single dashboard. Automate your social calendar effortlessly.

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Customer Support Portal

A powerful helpdesk like Freshdesk — manage tickets, assign agents, track SLAs, and deliver fast, consistent support across every channel.

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AI Agents

Deploy intelligent AI agents that handle FAQs, qualify leads, and resolve support queries 24/7 — with seamless handoff to human agents when needed.

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ERP & App Integrations

Connect Parimaar with your existing ERP, CRM, or third-party apps via prebuilt integrations and open APIs to keep all your data in sync.

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[ WhatsApp · Send ]

Reach on WhatsApp at Scale

Up to 100k messages / hour per WABA number. Smart rate-limiting, A/B variants, time-zone aware sends, 18-language auto-translate, and full Meta Cloud API compliance.

Bulk Broadcasts

Up to 100k messages / hour per WhatsApp number with smart rate-limiting and Meta compliance.

Scheduled Sends

Schedule recurring campaigns. Per-recipient time-zone awareness. Set it once, deliver at the right moment.

A/B Variants

Send 2–5 message variants. Auto-pick the winner after threshold. Maximize open and reply rates.

Sequence Campaigns

Day-1, day-3, day-7 follow-ups. Branch on opens, clicks, replies for intelligent drip sequences.

Time-Zone Smart

9am for them, not for you. Per-contact zone fields ensure optimal delivery timing.

Auto-Translate

18 languages. Send in EN, deliver in their preference — Hindi, Tamil, Telugu, Bengali, and more.

[ Social Media ]

Mixed Post — Six Networks

One composer. AI rewrites caption & hashtags per platform. Smart cropping. Post to Facebook, Instagram, LinkedIn, X, Telegram, and WhatsApp Status simultaneously.

Mixed Post Composer

One editor. AI rewrites caption & hashtags per platform. Smart cropping. One click, six networks.

Facebook Pages

Posts, reels, and Stories with auto-published thumbnails and engagement tracking.

Instagram

Feed, Story, Reel. Carousel from a single image set. DM inbox routing included.

LinkedIn

Company page + personal profile. Article threads supported. B2B-optimised scheduling.

Telegram Channels

Post to public or private channels. Reply tracking + analytics. Bot framework integration.

WhatsApp Status

24-hour broadcast Stories with click-through links. Analytics for views and interactions.

[ Automate · Reply ]

AI Agents + Shared Inbox

Six pre-built AI bots — Sales, Support, Lead-Gen, FAQ, Appointment, Feedback. Hybrid AI+human handoff. Unified inbox for WhatsApp, SMS, Email, Instagram DM, and Telegram.

6 Pre-built Bots

Sales Bot, Support Bot, Lead-Gen Bot, FAQ Bot, Appointment Bot, Feedback Bot — ready to deploy in minutes.

Visual Flow Builder

Drag-drop canvas. 84 node types. GPT-4o, Claude, Llama. Bring your own model. Save as templates.

Unified Inbox

WhatsApp, SMS, Email, Instagram DM, Telegram in one queue. Round-robin assignment, SLAs, @mentions.

RAG over Your Data

Index PDFs, sheets, CRM. Retrieval-augmented replies. Cited answers from your own catalog and docs.

AI+Human Handoff

AI handles 70% of queries automatically. One-tap escalation to human agent with full conversation context.

Analytics Dashboard

Campaign ROAS, funnel reports, agent CSAT/AHT, conversation cost in INR. Live WebSocket dashboard.

[ Compare ]

Why Teams Switch to Parimaar

Capability Parimaar Wati AiSensy Twilio + Buffer
WhatsApp Cloud API✓ included✓ ($)
Social posting (6 networks)✓ includedadd-on
Mixed Post composer
SMS fallback✓ included✓ ($)
AI replies (BYO model)✓ unlimitedlimited
Flow builder✓ visualbasicbasic
DLT compliance✓ automanualmanualmanual
Shared inbox✓ up to unlimited5 seats5 seatsadd-on
Tally + ERP integration✓ native
INR-priced from₹999/mo₹2,799/mo₹999/moUSD
WhatsApp Business API
Campaign Management
Social Media Posting
AI Agents
Customer Support Portal
ERP Integrations
Smart Automation
Business Analytics
[ Our Platform ]

Everything You Need to Engage, Support & Grow

Parimaar brings together WhatsApp API, campaign tools, social scheduling, AI agents, and a full support portal — so your team can engage customers smarter and resolve issues faster, all from one place.

Explore More
01.

WhatsApp Business API

02.

Campaign Management

03.

Customer Support Portal

04.

AI Agents & Automation

[ Milestones ]

Growth by the Numbers

1.14,200+ Businesses

2026

2.2.1B Messages / Year

2026

3.18 Languages Supported

2025

4.4.9/5 User Rating

2026
[ Testimonials ]

What Our Clients Say

Avater

Parimaar's Mixed Post composer saves us 4 hours a week. We publish to Instagram, Facebook, LinkedIn and WhatsApp Status in one click.

Ananya Sharma

Marketing Head, FabLooms
Avater

We replaced three separate tools with Parimaar. Campaign management, WhatsApp broadcasts, and AI agents — all in one dashboard. Incredibly efficient.

John Peter

Product Manager, Innovatech
Avater

The AI agent handles 70% of our inbound support queries automatically. Our team now focuses on complex issues and our CSAT scores have never been higher.

Mark Rivas

Lead Developer, TechScribe
Avater

Social media scheduling used to take hours. With Parimaar we plan and publish a full week of content in minutes across all our channels.

Jems Colin

CTO, Ailitic
[ Technology Exploration ]

Research Insights & Updates

[ Unified Inbox ]

All Conversations. One Place.

Every WhatsApp, Telegram, Messenger, and Web Chat conversation lands in a single inbox. Assign to agents, reply with AI, send media, forward messages, and track every interaction — without switching tabs.

Multi-Channel Inbox

WhatsApp, Telegram, Messenger, and Web Chat in a single conversation list. Sorted by latest message with unread counts and channel icons.

AI Reply Generator

AI reads recent context and drafts a reply in Professional, Emotional, Funny or Sales tone. One click to send or edit.

In-Browser Voice Notes

Record and send voice notes directly in the browser without leaving the conversation. No third-party recorder needed.

Agent Assignment

Assign conversations to any team member from the top bar. Track ownership, escalations and SLA timers per conversation.

Payment Link & Products

Send Stripe payment links or pick products from Shopify / BigCommerce / WooCommerce directly inside a WhatsApp conversation.

Quoted Replies & Forwarding

Reply to any specific message with quoted context shown above the compose box. Forward messages to other contacts in one tap.

[ CRM & Sales ]

Your Sales Pipeline, Supercharged

Manage contacts, track leads through a Kanban pipeline, capture Facebook lead ads, assign tasks to team members, and view a full activity timeline — all linked directly to conversations.

Kanban Pipeline Board

Drag-and-drop leads across stages (New → Contacted → Qualified → Won). Message the lead or send a broadcast directly from the pipeline card.

Contact Database

Full contact profiles with activity timeline, tags, notes, segments, communication history, and custom attributes. CSV import/export supported.

Facebook Lead Ads

Pull Facebook Lead Ad submissions directly into Parimaar. Convert, decline, or sync leads with the Meta API in real time.

Task Management

Create follow-up tasks linked to contacts or deals. Assign to team members with due dates and get a consolidated view of open vs completed tasks.

AI Triage (Premium)

AI automatically classifies and prioritises inbound leads with a priority score and recommended next action — so your team focuses on the hottest opportunities first.

Activity Timeline

Chronological log of all lead activities — messages sent, stage changes, tasks created, calls made. Filter by date, contact, or activity type.

[ Workflow Automation ]

Build Bots Without Writing Code

Drag-and-drop visual editor for building WhatsApp and Web Chat conversation flows. Connect Message, Condition, Delay, API, Input, and Button nodes — then publish in one click.

Node-Based Canvas

Visual drag-and-drop editor with Message, Condition, Delay, API Call, User Input, and Button nodes. Connect and configure without writing a single line of code.

Keyword Auto-Replies

Trigger flows or text replies when contacts send exact keywords, partial phrases, or specific patterns. Works 24/7 across WhatsApp and Web Chat.

API & Webhook Nodes

Call external APIs mid-conversation to fetch live data (order status, inventory, appointments) and inject the response into the bot reply dynamically.

[ Voice AI — Premium ]

AI Phone Agents That Talk Like Humans

Build AI voice agent flows that handle inbound and outbound phone calls — with text-to-speech, speech input, conditional branching, and seamless human handoff. Every call is logged with a full transcript.

AI Voice Flow Builder

Canvas-based editor with Say (text-to-speech), Collect (speech input), Branch, Transfer to human, Webhook, and End nodes. Preview TTS audio before publishing.

Outbound Voice Campaigns

Launch bulk AI voice call campaigns to contact lists. Track live progress — calls made, answered, completed, and failed — with pause/resume controls.

Call Transcripts

Full transcript of every AI voice call stored in Call History. Review what the AI said, what the customer said, and the outcome — searchable and exportable.

Indian Language TTS

Powered by Sarvam AI for natural-sounding Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and Marathi voice output — not robotic generic TTS.

Usage & Wallet

Per-minute billing deducted from your wallet. View minutes used, cost per minute, and total spend with date-range filtering. Top up via Stripe, Razorpay, or offline.

Human Handoff

When the AI detects a complex query or the caller asks for a human, the call is transferred instantly to a live agent — with full context from the conversation so far.

[ Analytics & Reports ]

Data-Driven Decisions at Every Level

From WhatsApp campaign read rates to pipeline conversion, from call durations to social post engagement — Parimaar surfaces the numbers that matter and lets you export them all.

CRM Reports

Contacts added, leads converted, pipeline stage movement, and task completion — all in one report. Filter by date range and export as CSV.

Campaign Analytics

Per-campaign and overall sent, delivered, read, and failed counts for WhatsApp broadcasts. Lead source breakdown and conversion rates included.

Call Reports

Total AI voice calls, average duration, and outcomes (completed / no answer / failed) broken down by campaign and time period.

Social Insights

Post reach, engagement, likes, and comments per post and per Facebook/Instagram page — directly in the Parimaar dashboard without switching to Meta Business Suite.

Task Reports

Open vs closed tasks, overdue count, and per-agent breakdown so team managers can see who is on top of follow-ups and who needs support.

CSV Export

Every report in Parimaar can be exported as a CSV file for further analysis in Excel, Google Sheets, or your BI tool of choice.

Parimaar Platform

See All Features in Action

Book a live demo and we'll walk you through the platform end to end — WhatsApp, AI, CRM, Voice and more.